SEO Training Programm - Phase 1 (Learn Search Engine Optimization)

Search Engine Optimization - SEO

Search engine optimization or search engine optimization (SEO) is a technical term for methods, which serve to websites with relevant search terms in the results pages of search engines to higher courts appear to be. It also describes the activities of companies and consultants who offer Web pages for search engines to optimize and networking for the Internet presence by linking on the Web. Appeared, in addition to other Internet marketing, online marketing, and Web Optimization Webpromotion.

Functioning

Search engine optimization takes account of the approach, according to the various web search engines search the web pages, read its contents and process according to what criteria evaluated and how these results will be collected and sorted (search engine ranking). The functioning of Sorting is from the operators of search engines kept secret, and often amended in order to discourage abuse, and the user only really relevant results. They must, therefore, by the analysis of the search results be closed. The searching and reading the contents of web pages follows against known HTML standards of the Web, compliance with the creation of Web pages the first and essential step in optimization.

Another step is the selection of the most important search words. This may be freely available databases, such as the keyword database or the Metager Web Assoziator operate.

The meta tags, which you in the head area of a home Merge can lose more and more important. To ensure accurate results can be these large search engines like Google hardly observed. It is important to a lot of text in the presence of the Internet to as many keyword phrases and thus better search engines to ensure results. Especially important are the words in the page title (Title-day), in designated headings (H1, H2 tags, etc.), text links (including those based on the relevant page), and within the URL happen.

Traditional search engine optimization

The traditional search engine optimization is usually a site for one or two keywords optimized. It is often also a large page into a number of separate pages to them for several keywords optimized. These are the search words with the appropriate content combined. This (traditional) area is one of the so-called "OnPage Optimization", which means all methods and possibilities, and the content and the structure of a website can be implemented.

Meanwhile, it is no longer sufficient alone, the relevance of Web pages to increase. A good listing and good visibility in search engines, and the quantity and quality of incoming links to a web site (back-links) should be considered. This area of search engine optimization called "OffPage optimization."

To own website once on your potential to investigate Internet agencies provide some free online tools. They are quite easy to use and show the strengths and weaknesses of their own Internet presence. Often it is sufficient to have certain characteristics of the site a little change to get into the search engines on a much better placement again.

Obstacles

Sometimes, the operator of a Web site to decide whether it is a purely graphical, animated images and texts side would like to develop, as the programming Flash allows, or, with less opportunities for classical page design with the help of search engines relevant HTML code and predominantly uses static images. Designs, which are already on the home page or the entire offer to come with short films or graphically embedded texts as a picture element, the search engines offer little evaluable text code. The programming of a Web page exclusively in Flash is therefore currently despite extensive design options from the perspective of search engine optimization.

So to the enormous creative potential of animated start pages or entire internet appearances in Flash without loss of rank, some programmers optimize their pages, therefore, with the help of automated diversions, during which for the search engines to read texts in the form of HTML short phrases to find, But when the image building user's browser because of the speed of an automatic domain forwarding. This technique, with so-called bridge pages, contrary to the guidelines of most search engines. With "streamlined" landing pages as soon as they are noticed by the search engines.
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