Generally people doesn’t talk or think about the size of the traffic, however that does come into play in SERPs. Recently I was reading an article that why eBay ranked high on most or almost all search queries relating the word "BUY". Same is with Wikipedia; Wikipedia is also ranked on first page for almost all the queries.

Have you ever though about is, answer is so simple that eBay uses the word "BUY" in combination with almost all the products, and no doubt it is a popular website and also a well populated with the age factor which always goes in its support and I think that’s the primary reason. People trusts it, use it and it’s a good thing in Search Engines’ eyes, therefore Google gives it added importance because it believes it justifies to be ranked well for its important keywords.

Now the question arises, how every one can become popular? There are so many ways to gain recognition but two things are very important, one is Search Engine Saturation and second is your link popularity, you should always strive to attract more and more quality inbound links to the website. For search engine saturation, you just need to create more and more well optimized web pages just about the central topic using long tail keywords that will rank your site highly in SERPs.

Try these two things well on steady bases and you’ll see your traffic rise steadily.
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